Predictive analytics is the branch of statistical analysis concerned with the prediction of future probabilities and trends. The central element of predictive analytics is the predictor, a variable that can be measured for an individual or other entity to predict future behavior.


As businesses gather more and more data about their customers, it is easy to become overwhelmed. The problem with data is that by itself it is of little value. It needs to be turned into usable information to add value.


At the same time, most businesses can't afford and simply to do not need have a full-time analyst on staff.  GunderFish offers the perfect solution - our experts work with your team to:

  • analyze the business needs for predictive tools
  • assess the correct data to collect and manage
  • develop automated tools to extract the most accurate predictors for the business needs
  • train your team to use the tools to increase both customer satisfaction and business profitability. 


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Show me an example of how this could be used in my business:

Retail sales / customer engagement

Software Development / defect prediction